That was my answer to a potential client. He asked me what was a must for me when choosing a client.

Why this?

Because a successful relationship requires 
👉 A lot of trust.
👉 Reliability for each other.
👉 The same way of thinking.
👉 A mutual understanding of each other’s way of working.
👉 A mutual belief in the client’s business.

This is also one of my working principles: ‘Choose what feels right’:
I work with clients who fit ME and my business, and vice versa.

This way I am at my best when I am fully aligned with my client, their business and their way of working.

👉 Shall we explore whether we are a good fit?