That was my answer to a potential client. He asked me what was a must for me when choosing a client.

Why this?

Because a successful relationship requires 
A lot of trust.
Reliability for each other.
The same way of thinking.
A mutual understanding of each other’s way of working.
A mutual belief in the client’s business.

This is also one of my working principles: ‘Choose what feels right’:
I work with clients who fit ME and my business, and vice versa.

This way I am at my best when I am fully aligned with my client, their business and their way of working.

 Shall we explore whether we are a good fit?